It might be time to scale back on the cutsie blog-like news posts you like to make on your website.

Today in my feed reader arrived this gem:

Now just in case somebody thinks I faked that, here it is with a little bit of context in my reader:

Click Here to Embiggen.

When I clicked the link I found a post I’m sure the writer BRITTANY TROTT thought was deliciously snarky.

D.C.’s taken the prize for being #1 in murders, and more recently, #1 in cocaine use. But a new study has found that we are also tops in brain smarts — does anyone else find that a little bit contradictory? Life’s DHA Index of Brain Health just released a study that says so, so it MUST be true!

Little Miss Brittany (who almost certainly draws annoying stars and smiley faces around her name when she doodles) goes on to dish out some actual information instead of her mediocre attempt at humor, but couldn’t resist ending with:

Yep, no more murders or cocaine use for THIS city!

Now call me crazy, but a supposed news organization running down the people and the city they cover and depend on for viewers is probably not the best idea in the world.

I think I get what you are trying to do.  In fact I can almost hear the suits who came up with it.  “Well people seem to really like those blog things.  Maybe we should dress up our website more like that.”

It’s actually not a bad idea, but you screwed the pooch when you hired half-assed writers to imitate bloggers.

So, you might want to have a little training course for your web team reminding them of the do’s and don’ts.

Do be entertaining, informative, and sometimes funny.

Don’t be a douchebag.

Good talk, NBC.  Now if you will just cut loose that drooling imbecile Jim Newell, I think I could actually respect you.